Pay per Click Advertising
Start receiving clicks from prospects and customers in days. We'll set up your Google AdWords™ and/or your Yahoo! Sponsored Search™ Campaigns so you can focus on your business while we focus on your on-line advertising!
How it Works
We start with a review of your website. Next, we create your campaign(s), building ads and keywords that target the products and services relevant to your website. You set a maximum spending limit per day - as little as $3/day can result in hundreds of prospective customers per month visiting your website. You pay only when customers click on your ads. It's that simple!
Google Analytics™
As part of your Pay per Click campaign set-up, we will additionally set up Google Analytics™. Google Analytics™ is a powerful tool for tracking and analyzing your website traffic. With Google Analytics™, you are able to track which pages of your site get the most traffic, the average number of page views per visit, entrance and exit pages, navigation paths, and more. Your AdWords™ and Yahoo! data will be merged with the Website traffic data allowing you to see what your visitors are clicking on after they click on your ads. This allows you to see which ads are more successful, so you can move more spending to the best performing ads.
Campaign Management
After we implement your campaign, we'll track and monitor the results to ensure that your keywords are priced effectively to receive first-page placements. We'll set up challenger strategies to see what works the best and then make adjustments where necessary to make the most of your budget. Additionally, we'll begin tracking the visitor traffic sources and navigation paths as well as bounce rates (visitors who click into your site, and leave without visiting any further pages.) You will receive a report on a monthly basis detailing the changes made during the month along with suggestions and recommendations for improvements, where appropriate.
Pricing
Our Campaign Setup fee is $99 and includes setup on both Yahoo! and Google so you can compare performance. Campaign Management services are just $19.99 per month. The first month of Campaign Management services is free.